During my time with Atletico London, formerly known as London Seaward FC, I managed the club’s social media channels and helped strengthen its digital presence across X and Instagram. My role involved planning, filming, and editing a variety of content that brought the players’ personalities to life and deepened the connection between the team and its supporters.
On matchdays, I provided live coverage from the ground, combining real-time updates with photography, short-form video, and post-match interviews with the managers. I filmed, edited, and published these interviews shortly after full-time, providing fans with immediate insight and reaction. Away from games, I designed branded graphics in Photoshop and Canva to give the club a consistent and professional visual identity across all platforms.
I also created a series of matchday graphics that highlighted the team’s home and away kits for each fixture. These became a distinctive part of the club’s matchday content, helping fans instantly recognise posts and giving the channels a more cohesive look and feel.
Working within a volunteer-led environment presented unique challenges, including limited access to new photography and a run of difficult on-pitch results that could affect engagement. These circumstances pushed me to be more creative and adaptable, finding ways to repurpose older assets, focus on storytelling, and celebrate the commitment of players and staff even in tough moments. The experience strengthened my ability to stay resourceful, positive, and consistent under pressure while maintaining a tone that felt authentic to the club and its supporters.
